![]() ANHEUSER BUSCH (referred as “Busch Anheuser” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. ANHEUSER BUSCH case study is a Harvard Business School (HBR) case study written by Nuno Fernandes, Patricia Santos. ANHEUSER BUSCHĪt EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. Related Areas : Marketing, Mergers & acquisitionsĮMBA Pro Marketing Approach for BIG BEER: INBEV VS. Learning objectives: This case will challenge participants on negotiation techniques, strategic analysis, working with a team, working "against" a team, present a deal in public and many other things.Ĭase Authors : Nuno Fernandes, Patricia Santos Therefore, this case is much broader than just an exercise in valuation or finance. ![]() These teams have to negotiate on a potential acquisition of AB. ![]() This merger case puts face to face a team of negotiators representing InBev and another representing Anheuser Busch (AB). Introduction to Marketing Mix Analysis - Product, Price, Place PromotionĮMBA Pro Marketing Mix 4P Analysis for BIG BEER: INBEV VS.
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